Shopping and Retail
Vancouver, British Columbia
Current Situation:
There was a sizable decline in the use of public gyms during 2020 and 2021. Many corporations adopted the work from home approach which change the daily routine of many people. This created a necessity for more physical activity at the place of living and it subsequently generated a demand for compact and efficient exercise equipment. Most of the fitness equipment manufactured for the last ten years was designed for fitness centers which makes it unsuitable for urban condo dwellers.
At the same time the sales of fitness equipment increased, and many manufacturers, distributors and merchants started to capitalize from this situation by inflating the prices. In fact, the highest prices was because of the mass TV advertising campaign of many brand name fitness equipment companies.
Solution:
Our goal was to carefully select single components of equipment based on their efficiency and then combine them into a set which can substitute multiple fitness machines currently used in fitness centers. The second priority was the lower footprint of this equipment so it can be stored and used at smaller living urban environment like condos. And the third priority was to make a whole set of equipment competitively priced to currently offered single pieces.
Home Gym Equipment
FitXtec Water Rower
This is the most essential piece of equipment. It is the most efficient work out engaging 80% of the muscles while maintaining a steady heart rate for cardio exercises. It can be stored vertically taking only 16X20 inches of space.
Adjustable Dumbbells
No need for numerous dumbbells with different weights. The FITXTEC dumbbell is a single dumbbell but acts like a set of dumbbells as its weight can be adjusted.
FitXtec Treadmill
All the functions of a regular treadmill, but it is foldable and can easily fit in a closet. This piece of equipment can be purchased as part of a set or as a standalone one.
FitXtec Workout Bench
The workout bench is the most essential piece of exercise equipment for strength training.
Ab Wheel
The perfect device for the core strength and defining abs. Free when you buy 3 or more items.
Bundles
With every 3 pieces of equipment, you earn a free Ab Roller.